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Facebook Ads Strategy That Works: Test, Analyse, Scale Running Facebook or Instagram ads in the UAE? Whether you’re promoting a local restaurant, clinic, retail shop, or online service, simply boosting posts and hoping for the best won’t bring long-term results. At XedosDigital , we help UAE-based businesses create ads that work smarter, not harder. The […]

AI Search Optimisation Explained: The New Era of Online Visibility Most businesses still think of SEO as a way to “rank on Google”. But today, people are searching differently and AI is answering differently. Instead of clicking through 10 blue links, users are asking full questions on tools like ChatGPT, Google’s AI Mode, Perplexity, Copilot,

Getting your business listed on Google is a crucial step for visibility, especially for local search. But simply creating a Google My Business (GMB) profile isn’t enough — you must verify your business to appear in local search results, Google Maps, and to gain full control over your listing. Here’s a step-by-step guide to help

In today’s highly competitive online landscape, search engine optimization (SEO) is no longer optional—it’s essential. But when it comes to reaching your ideal audience, one critical decision every business must make is: Should I focus on local SEO or global SEO? Understanding the difference between these two strategies can help you target the right customers,

On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This comprehensive guide covers the fundamentals: why on-page SEO matters, key elements to focus on, practical steps to implement, and common mistakes to avoid. By following this guide, beginners will understand how to optimize

Instagram Reels vs. TikTok Ads: Which Platform Delivers Better ROI for UAE Businesses? Short-form video has become a powerful marketing tool for businesses looking to capture attention and drive engagement. With millions of users scrolling through Instagram Reels and TikTok daily, UAE brands have a unique opportunity to reach their audience through creative, bite-sized content.

The Role of WhatsApp in Local SEO Imagine walking into your favorite local coffee shop, and before you even say a word, the barista greets you by name and starts making your usual order. That warm familiarity? That personal touch? It’s exactly what today’s customers expect online too. But in the digital world, businesses need