Getting your business listed on Google is a crucial step for visibility, especially for local search. But simply creating a Google My Business (GMB) profile isn’t enough — you must verify your business to appear in local search results, Google Maps, and to gain full control over your listing. Here’s a step-by-step guide to help you get verified.
Why Verification Matters
When you verify your business on GMB:
- Your information becomes eligible to appear on Google Search and Maps.
- You gain control over your business info like hours, contact details, and photos.
- It builds trust with potential customers.
- You can respond to reviews and get valuable insights through Google My Business analytics.
Step-by-Step: How to Verify Your Business
1. Sign In to Google Business Profile
Go to https://www.google.com/business and sign in with your Google account. If you haven’t already created your business profile, follow the prompts to do so.
2. Enter Your Business Information
Fill out the necessary details like:
- Business Name
- Address or Service Area
- Contact Number
- Business Category
Ensure all information is accurate and matches what appears on your website and other online directories.
3. Choose a Verification Method
Google typically offers several methods for verification depending on your business type and location:
- Postcard by Mail: The most common method. Google will send a postcard with a unique code to your business address within 5–10 business days.
- Phone Verification: Some businesses may receive a call or SMS with a verification code.
- Email Verification: In some cases, businesses can verify via email.
- Instant Verification: If your business is already verified in Google Search Console, you may qualify for instant verification.
- Video Verification: For some service-area businesses, Google may request a short video showing your office or equipment.
4. Enter the Verification Code
Once you receive the code via your selected method, log in to your GMB dashboard, enter the code, and submit it. That’s it — you’re now verified!
Post-Verification Tips
- Complete Your Profile: Add your logo, photos, services, business hours, and other key details.
- Enable Messaging: Allow customers to contact you directly from your listing.
- Respond to Reviews: Engage with your audience by responding to customer feedback — both positive and negative.
- Use GMB Posts: Share updates, offers, or events to keep your profile active and engaging.
Final Thoughts
Verifying your business on Google My Business is a vital part of any digital marketing strategy. Whether you’re a small boutique or a growing social media ad agency, showing up on Google can drastically improve local visibility and trust.
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